Marketing

Timeline and Planning

 

Projects are generally scheduled on a first-come, first-served basis. Deadlines cannot be guaranteed as the project delivery time is contingent upon the complexity of your project and the number of current projects in the queue.

Timeline by Request Type

Print Materials (postcard, brochure, flyer, poster, program): Allow 2-4 weeks for design, depending on complexity and prior scheduling. Allow additional 1-2 weeks for print production.

Signage (banner, sign holder display, window sign, wall sign): Allow 2-3 weeks for design, depending on complexity and prior scheduling. Allow additional 1-2 weeks for print production.

Promotional Materials (t-shirt, mug, notebook, USB drive): Allow 2-3 weeks for design, depending on the complexity and prior scheduling. Allow additional 1-2 weeks for manufacturing time.

Digital Graphics (web banner, campus tv, social media graphics): Allow 5-10 days, depending on complexity and prior scheduling.

Logos/Illustrations: Allow 2-3 weeks, depending on complexity and prior scheduling.

Website

  • Simple Text Edits: Allow 1-2 days
  • Graphic Updates: Allow 2-5 days
  • New Pages: Allow 1-3 weeks, depending on complexity and prior scheduling.

Social Media 

  • Promotions: Allow 2-7 days. Earlier the better, allows more time to promote.

Graphics and Images

  • Acceptable Formats: JPG, PDF, PNG, EPS, TIFF
  • Print Images: 300 dpi resolution. If you don’t know the resolution, do not submit images under 1 MB in size for print.
  • Web Images: 72 dpi resolution

Text Documents

  • Text must be final and approved by supervisors. 3-5 rounds of edits only. 
  • Acceptable Formats: Word and Excel files (DOC, DOCX, TXT, RTF, XLS), Illustrator and InDesign files (AI, INDD).
  • Please do not send Publisher files.