SMC Brand Style and Logo Guidelines

Logos & Lockups

 

Primary Logo

This is Santa Monica College’s primary logo, which should be used whenever possible to reflect the whole school. The primary logo must be used in most external facing communications that represent the school.
SMC blue logo

Primary Blue LogoPDF Primary Blue LogoPNG Primary Blue Logo Vector BasedEPS

Alternative Logos

Use the solid color-scheme for most applications. Use the reverse logo for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient clear space and contrast for the logo.
SMC Black logo

Black

Black LogoPDF Black LogoPNG Black LogoVector BasedEPS

SMC white logo

White

White LogoPDF White LogoPNG White Logo Vector BasedEPS

Academic & Departmental Lockups

While branding our departments is typically not necessary, here is the acceptable construct for presenting department names in conjunction with our identity.

Lockup with location of SMC Logo and Department Name indicated

Academic Departments

Lockup for the SMC Business Department

Lockup for the SMC Life Sciences Department

Administrative Departments

Lockup for the SMC Human Resources Department

Lockup for the SMC Purchasing Department